Jun 10
15
Pay Per Click Services: How Do They Work?
When you are first stating out building your internet empire there is no doubt one of the first things you will turn to for website revenue is pay per click services. Firstly in the main, they cost nothing to sign up for allowing you to create revenue on your site for very little (if not zero) outlay. Secondly they are very VERY easy to integrate into your website or blog. For this reason, pay per click services have flourished on the web, and as demonstrated by Google, can earn the host company millions of dollars every year.
The revenue from these type of adverts is usually split around 50 / 50 between you and the pay per click service. Although there are a few out there that give you more like 70 / 30 , but revenue from their adverts can be lower than some of the larger brand names. Once your have revenue in your account, they will pay out each month once you pass their payout threshold. Sometimes $100 sometime $50 or less, so even though the service is free, you may have to wait a while with a new web development to get income. Do not make the fatal mistake of forging clicks, these companies are not stupid and will ban you for click fraud.
Once you have signed up for your account and been accepted (usually they like to see that your site is not a spam site made for clicks) then you can get to work adding the codes for the pay per click adverts to your site. Most services will supply the standard sizes, 468 x 60 , 720 x 90, 300 x 250, 120 x 600 and maybe more. Then you will normally be given options to customise your codes, by changing colors of links, text and borders on the pay per click ad units. When you have them just right, copy and paste the codes into the desired place on your site.. and bingo.. you have an advert ready to generate revenue. Now all you need is clicks!
Placing the code in good clickable areas of your website can sometimes make a site perform 100% better with pay per click rather than placing in spare out of the way areas. By placing them near popular links in site menus or sections like news items that are viewed a lot, it can help increase the click through on your adverts. One of the things I like to check before placing them on a site (if the site has been onlline a little while) is to use site overlay in Google Analytics. When it places the overlay on your page it shows you the percent of traffic that clicks through on your internal web links. Thinking about how you can get a pay per click advert near one of your most used menu links is a good way to attract users mouse clicks to the advert. Or maybe you have a tool on your website that is used a lot by users, if so, think about how you can place an ad unit near this without compromising the site design and the users experience.
Adding pay per click into your sites text content is another good way of gaining clicks. If your blog or site is well read, then adding a small square unit or a small banner size under the article title can be a good area for users to click on, especially if you try to use a nice standard blue as your advert link color because most people associate blue with a clickable link on a website, so naturally i will attract more clicks than say bright pink. However I guess this all is irrelevant if your site is bright pink and yellow, blue would look so lame right? 
Hopefully some of this may help you if you are new to pay per click services. Feel free to comment or ask a question and I will endevour to help.